Three years after the epidemic, the traditional manufacturing industry is also suffering compared with the service industry. As a manufacturing boss, do you have a clear sense that the traditional customer acquisition model that once brought countless orders and profits to the company is failing day by day, and the factory's business volume is declining and profits are decreasing? Hot for a whole year, a year to the end of the inventory but found that did not earn much money! Seeing this, many traditional manufacturing factory owners must be quite touched.

However, no winter is insurmountable, and no spring will not come, in recent years, many factories have been affected by the epidemic and the market downturn, a large number of peers have withdrawn every day, but at the same time, Xiaobian would like to say, there are also some factories are against the wind, not only orders are rising day by day, enterprises are booming development.

Xiao Bian remembers that there is such a sentence in Sun Tzu's Art of War: "Good at war, seek the potential", what does it mean, that is, personal ability is limited, and many things cannot be done by their own strength alone, so really powerful people know how to borrow the potential. Speaking of this, let us have to think of the most popular Tiktok platform, this platform as a weather vane in the past two years, more and more traditional manufacturing industries have also entered the current large traffic platform Tiktok. What are the precautions for doing Tiktok as a mold automation company owner? What are the easy to step on the thunder?

First of all: enterprises do Tiktok short video, we must decide the content, form and operation method of video shooting according to the enterprise brand temperament, product attributes, and user group characteristics, and remember not to blindly follow the trend. Falling into the "net red" thinking, blindly rubbing hot spots, what fire shoot what, this is a typical minefield for manufacturing enterprises to do Tiktok short videos.

In the early days of Tiktok short videos, the number of fans, the number of likes, the amount of interaction and other data is not ideal, which is a normal phenomenon, but many companies are eager to get more traffic, directly rubbing hot spots or copying other people's videos, what fire shoot what! This will generally have two results, first, because of copying other people's videos, Tiktok is judged as a low-quality creation account, and the traffic in the later period is getting lower and lower; Second, when imitating others, we made improvements and fortunately got high traffic, but the video is not related to the business of the enterprise, the traffic attracted is not really needed by the enterprise, and the converted fans will not produce any commercial value for the enterprise, and it is almost impossible to cash in through the short video of Douyin in the later period.

Secondly, another minefield for manufacturing enterprises to do short video Tiktok is: the lack of systematic video content. Systematic refers to the production and release of videos before there must be a systematic and scientific planning plan, can not send videos for the purpose of sending videos, for example, the day before yesterday sent a company meeting video, tomorrow sent a production line video, the day after tomorrow sent a joke, there is no correlation between the video and the video, there is no unified target group, such random release behavior, It will reduce the viewer's goodwill to the enterprise, and may be limited by Tiktok because of the complex content and unclear labels, thus reducing the platform's friendliness to the enterprise.

Therefore, manufacturing enterprises do short videos to accurately locate the video group, starting from the enterprise characteristics, enterprise dynamics, product quality, product use effect and other content, systematically plan the video content, make the account vertical, attract accurate traffic, you can get attention by explaining the industry and product-related knowledge, you can also shoot the factory site product production process, Record the product from raw materials to the molding process to satisfy the curiosity of fans, so as to gain attention, in short, the video content must be systematic and organized, to generate value for the target user group.

Finally, Xiaobian wants to say that if you want your own enterprise and your own brand to be known by users, you still need to take advantage of the trend, not only by the trend of the platform, but also by the trend of the industry's better account.Model enterprise Hui is now launching the opening year welfare, for mold automation enterprises to do post-epidemic support and boost activities, the original price3888¥Corporate video shooting, current price only1888¥,In addition, a free enterprise visit video shootingThe film will be put on the major video platforms such as Tiktok, Kuaishou, which can do brand promotion for enterprises and provide more opportunities to obtain business orders.

The above summary of experience is expected to be helpful to the majority of mold automation manufacturing enterprises. To learn more about the company's promotional video shooting and factory visit, please scan the QR code below the poster, customer service will serve you one-on-one, model enterprise Hui has been on the way!